Optimised Operations & Increased Sales
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Client
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Business Challenge
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Our Solution
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Results
Our client is one of the top retail jewellery brands and they are based in Chennai, South India. They deal with a variety of customers and vendors across India who sell different kinds of jewellery ornaments like gold, platinum, diamond, and silver items.
Gold has been considered the safest investment, a sentiment that Indians live by and our client was using manual systems to manage The Jewellery Purchase Plans / Monthly Gold Purchase Plans to help their customers save their earnings as gold.
But some of their customers found it difficult to visit their shop to make payments and sent their monthly due amount through net banking via NEFT/RTGS and shared the payment details as receipts or images in the mail or by phone.
They eventually lost the ability to manage the clients, their accounting, and their schemes. As an alternative, the client attempted to use a website-based payment method but this caused accounting-related issues because it omitted the customer's information and the scheme they are affiliated with.
Logimax presented a highly secure software that is based on web apps and mobile apps as a solution.
Win CRM, a product from Logimax, is a web and mobile app-based application for managing Jewellery Purchase Plans designed for retail jewellery traders with exclusive web and mobile app dashboards for all of its user types, including admin and customers. The customer can enroll in their plan by choosing from the available options on their own, updating with the necessary information, or using a mobile app or the web.
Additionally, they were able to choose, include, and pay for all of their family and friends. Customers and the admin could track every online chit payment made by customers. Admins could effectively and easily manage the Jewellery Purchase Plans created by the customers and could process the chit and update the status right away.
The system immediately and automatically pushed all necessary alerts, such as payment due, new scheme, new offer, and daily rate alert, to their apps via Android and iOS push notifications for the specific customer or scheme related to their Jewellery Purchase Plan account, respectively.
This solution enables the jeweller to engage with their customers regularly to build a strong customer relationship and to ensure retention of customers despite the growing competition.
Our customer, the retail jeweller, finds it very simple to manage their Customer Purchase Plans.
Customers were happy as they were given the flexibility to enroll and view the payment on their exclusive dashboards.
The jewellery retailer receives a fixed accrual each month for their investment in various inventory and stock processing.
This aids in reaching the mid and higher-income groups.
The jeweller was able to draw in more high-profile individuals.
The Jewellery retailer received better capital investment from the public regularly which he could use to improve his inventory for a good display of a variety of ornaments.
This created a good platform to engage customers with more specialised schemes/discounts and thereby helped in building customer loyalty.
This reduced unnecessary and untimely physical investment in gifts and vouchers.
This gives their customers the assurance and trust they need to eventually enter the E-commerce market.
This gives them a new and convenient way to use E-Catalog to show their customers the jewellery that they currently have in stock.
This enables the jeweller to channel the investment into new stores. Win CRM apps have greatly improved customer satisfaction and our jewellery retailer client was highly happy with the performance.
This enabled the retailer to manage multiple branches all over the world. Thanks to this solution, the business could manage multiple currencies. Any financial or commodities-related industry that uses Jewellery Purchase Plans can use this application.